Glossary
Glossary of terms used on this site
There are 143 entries in this glossary.All
| Term | Definition |
|---|---|
| Bridge page |
see "doorway page" |
| Broad Match |
Broad Match is a form of "keyword matching" and refers to the matching of a search listing or advertisement to selected keywords in any order. This means if selected keywords are "running shoes", then ads or a search listing may be displayed if the users searches upon the following example keywords: Any Order: "shoes running" Synonym: "running sneakers" Plural, Singular: "running shoe" Broad match terms are less targeted than exact or phrase matches. |
| Bulk submission services |
an web service that submits many URLs to the search engines on your behalf. For example: SubmitWolf. Search engines don't like these. (see "automated submitting") |
| Button |
A clickable graphic that takes the user to another page or executes a program, such as a software demo or a video player. |
| Cache |
copies of web pages stored locally on an Internet user's hard drive or within a search engine's database. A cache is the reason why web pages load so quickly when a user hits the Back button in their web browser, since the page is not being redownloaded off of the Internet. Google is unusual among search engines in that it allows Internet users to view the cached version of web pages in its index. Simply click on the word "Cache" next to the search result of interest and you will be taken to a copy of the page as Googlebot discovered and indexed it.This feature of Google makes it easy to spot cloaking... |
| Call To Action |
A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser. Call to action words are "doing words" such as "Click here", "Buy Now", "Enter Now" or "Click to download". |
| Cgi-bin |
a "virtual" directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic. [edit] |
| Click Through Rate |
Click Through Rate is a measure of the number of clicks received from the number of ad impressions delivered. The formula to calculate CTR is: 'number of clicks' / 'number of ad impressions' x 100 |
| Clickthrough |
An ad that allows the user to stay on the same web page, while viewing requested advertising content. Click-downs display another file on the user's screen, normally below or above the initial ad. Click-withins allow the user to drill down for more information within the ad. |
| Clickthrough rate |
the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads. |
| Cloaking |
serving different content to search engine spiders than to human visitors. Cloaking is basically a "bait and switch" tactic, where the web server feeds visiting spiders content that is keyword-rich, thus fooling the search engine into placing that page higher in the search results. Yet when the visitor clicks on the link they are given different content, which may be totally unrelated. Search engines frown upon this practice and some will penalize or ban sites that they catch doing it. |
| Cold Fusion |
a web scripting language with limited capabilities, mostly centered around database access. ColdFusion program files are saved on the web server with a .CFM file extension. |
| Content Integration |
Advertising woven into editorial content or placed in a special context on the page, typically appearing on portals and large destination sites. Also known as web advertorial or sponsored content. |
| Conversion |
the act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter) |
| Conversion rate |
the rate at which visitors get converted to customers or are moved a step closer to customer acquisition. |
All life is an experiment. The more experiments you make the better.