Glossary
Glossary of terms used on this site
There are 143 entries in this glossary.All
| Term | Definition |
|---|---|
| Cookie |
information placed on a visitor's computer by a web server. While the web site is being accessed, data in the visitor's cookie file can be stored or retrieved. Mostly cookies are used as unique identifiers (i.e. user IDs or session IDs) to isolate a visitor's movements from others' during that visit and subsequent visits. Other data that may get stored in a cookie include an order number, email address, referring advertiser, etc. |
| Cost Per Action |
the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc. |
| Cost Per Click |
the cost incurred or price paid for a clickthrough to your landing page. |
| Cost Per Lead |
Pricing based on the number of new leads generated. |
| Cost Per Order |
Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction |
| Cost Per Sale |
Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from your landing page to the actual online sale. Also known as cost-per-acquisition or pay-per-sale. |
| Cost Per Thousand |
the cost incurred or price paid for a thousand impressions |
| Counter |
a simple program which tracks the total number of webpage impressions. |
| CPA |
the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc. |
| CPC |
the cost incurred or price paid for a clickthrough to your landing page. |
| CPL |
Pricing based on the number of new leads generated. |
| CPM |
the cost incurred or price paid for a thousand impressions |
| CPO |
Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction |
| CPS |
Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from your landing page to the actual online sale. Also known as cost-per-acquisition or pay-per-sale. |
| Crawler |
See Spider in Glossary |
Don\'t bunt. Aim out of the ball park. Aim for the company of immortals.