Effective Web Sites

At Effective Realty Sites we find ourselves frequently explaining what the factors are that we analyze in order to establish a decisive plan on how to take a site that does not currently rank well with the search engines to a high ranking site for competitive search terms, this article we’re simply going to expose what most of these factors are, so let’s jump right in and list them for you.

• Keyword use in document title
• Global link popularity of web site
• Link texts of inbound link
• Keyword use in body text
• Age of web site
• Keyword use in H1 headline text
• Keyword use in domain name
• Keyword use in page URL
• Links from social networks
• Server speed or page load time
• Keyword use in h2-h6 headings
• Keyword use in image ALT attributes
• Top Level domain of web site
• Keyword use in bold body text
• Number of visitors to the site
• Keyword use in same site link text
• Keyword use in outbound link text
• Keyword use in same site link URLs
• Keyword use in outbound link URLs
• Keyword use in meta description
• Number of trailing slashes in URL
• HTML validation W3C standard
• Readability level of web page (Flesch Reading Ease, Flesch-Kincaid Grade Level scores)
• Keyword use in meta keywords
• Keyword use in the first sentence of the body text
• Keyword use in the HTML comments
• Search Engine compatibility

Using these elements our initial analysis scores your site on 146 points in order to let us know where your site stands in regards to obtaining a top Search Return Placement (SRP). With this information we can formulate a solid plan to improve where your site lands in the search engines for specified search terms.

However it is important to note that this is only our initial analysis, and yes we do have an automated system to perform this analysis for us, armed with this information we then begin to look at a number of other contributing factors that are not so easily measured with a software program.

The questions we ask ourselves include the following; some of the answers are derived through conversation with you the client, some come from manual searches and analysis, while others are answered by digging into the gathered analytical data and mining the desired information.

1.Are the web pages linking to your web page relevant to the search term you are seeking to improve your SRP for?

2.How frequently does your web page get new links pointing to it?

3.Do the web sites which link to your page belong to the same content category; in the case of real estate do the sites have anything to do with the region, product or the Industry?

4.How old are the links pointing to your site?

5.Is the text surrounding the link to your page relevant to the search term?

1.How many important links from your other pages point to your web page?

2.Do the links on your web page point to high quality, topically-related pages?

3.How often and how many changes do you make to your web page over time? Is your content up-to-date?

4.How often and how many web pages do you add to your web site?

5.How long do your visitors spend time on your web page?

1.Do your competitors on the search engine result page get a manual ranking boost by Google.com, for example Amazon or Wikipedia?

2.How many visitors of the search engine result pages click through to your page?

3.How often do search engine visitors search for your company name or web page URL on Google.com?

Negative ranking factors (you should be able to say "no" to all the following questions)

1.Is your content very similar or a duplicate of existing content?

2.Is your server often down when search engine crawlers try to access it?

3.Do you link to web sites that do not deserve a link?

4.Do you use the same title or Meta tags for many web pages?

5.Do you overuse the same keyword or key phrase?

6.Do you participate in link schemes?

7.Do you actively sell links on your web page?

8.Do a majority of your inbound links come from low quality or spam sites?

9.Does your web page have any spelling or grammar mistakes?

Now we’re ready to tell you what needs to be done to get started. This can be a list of content changes, link building strategies, page reformatting or a complete visual and or structural overhaul of the site, frequently involving the implementation of custom navigation menus and more.

Prior to even getting to this point we have already had to establish the desired search terms, identifying a primary and multiple secondary and tertiary level terms that will yield significant traffic to your site.

In order to formulate your websites SEO plan we have to utilize a number of different automated tools for research in combination with manual investigation into difficult to measure factors and extensive experience and intuition.

We encourage those who have the time and desire to optimize their own sites to do so, if there is any additional information we can provide to assist or empower you please feel free to contact us and ask us any questions you may have.

As an SEO company that caters specifically to Real Estate professionals, and largely at this time to the users of the Point2 Agent platform our mission is to assist successful Real Estate Agents and Brokers to maximize the Return On Investment of their website, simply we allow successful agents to be agents rather than web designers, developers, optimizers or marketers.

If you are a successful Real Estate professional who would like to maximize your websites potential for brand building and lead generation we look forward to hearing from you.

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