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Our approach to usability analysis is twofold. We start first with an initial visual look at your site with the thought in mind of a new user first time arriving at your site via direct entry based on your url publicized in print or via organic search results for targeted terms. In some cases where necessary we will perform a focus study and have persons fitting your audience profile visit your existing site along with a few others and gather data on elements such as navigation, ability to elicit communication, ability to search for desired content etc.

The second direction we come at the usability of your site is via existing usage trends gathered as part of our initial analytics data. This data shows click through patterns, where they came to your site what direction they took to which pages on your site and where they left from.

The usability of a site is key to some of the most critical elements of making a site an effective tool, namely it affects the following key metric: time on site, pages visited, return visit, and bounce rate.

With poor usability the prettiest site with the most hits is virtually worthless.