Services

The Full Report

Designed with the Real Estate industry specifically in mind, The Full Report is exactly what it's name implies. This report not only identifies strengths and potential weaknesses based on site content, performance and individually targeted goals, it also puts them into perspective categorizing them by the elements of effectiveness that they will affect and prioritized by Return on Investment.

With this report you have a clear concise means by which to acheive your online goals, at which point you can contract Effective Realty Sites to assist with the revisions, contract additional third parties or perform them yourself.

The process takes 2-4 weeks to perform depending upon existing site traffic levels and site performance. This time period allows for us to integrate our analytics tracking code within your site template (it's hidden and has not effect on looks or performance), it also allows us to evaluate your goals in relation to your website content and desired search terms.

The key categories we score are:

• Content - Content analysis considers your target audience,  Language and tone of voice in written content etc.
• Usability - Analyzing the usability of a site involves in decoding analytics data to identify the usage patterns, identifying link usage to drive traffic into desired content areas of the site. This includes ease of use of forms, ease of locating desired content and simplicity and consistency of navigational elements.
• Search Optimization - Search optimization involves identifying potential roadblocks to ideal search indexing. It involves identifying desired search terms (including keyword density analysis) based on local, desired audience and niche market involvement, meta data appropriateness and target saturation levels, along with the appropriate use of Heading and Bolding throughout the site content, presence and accuracy of a sitemap.
  Search Optimization also involves the analysis of the codebase of the site and the individual published modules and widgets for code that could deter search engine indexing bots/spiders from continuing to index your site.
• Search Marketing - Analyzing your existing search marketing identifies prominent sources of existing backlinks and provides examples of where your competitor's sites are receiving backlinks. The search marketing section of the report identifies the type of activities that could increase the exposure of your website and assisit in driving additional traffic to your site outside of organic search returns. This report includes some link strategies and suggestions as well as some possible Charge or Pay per Click options such as Google Adwords.
• Visual Look and Feel - Clean and professional, this section can highlight issues such as simple as content alignment, colors and font usage, addition or subtraction of images, widgets or module, for specific niche markets full customization and template suppression may be recommended.

The resulting suggestions are then prioritized by impact on site effectiveness; this priority is based on existing traffic levels, search engine performance and metrics such as pages visited, time on site, bounce rate, return visits and more. Our focus is simple take your site from it's current level to that of performing well with the search engines for targeted search terms, engaging your visitors with your content, increasing the quantity and quality of leads generated from your site allowing you an opportunity convert these leads to prospects through the utilization of feedback forms, newsletter sign up forms etc.